Privacy Policy

Stratella Consulting Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact or intake forms
• Schedule a consultation
• Subscribe to our communications
• Engage our consulting services

This may include your name, email address, phone number, company name, and business information.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage, including:

• IP address and browser type
• Pages visited and time spent
• Referring website
• Device and operating system information

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Schedule and conduct consultations
• Send relevant communications about our services
• Improve our website and services
• Comply with legal obligations

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers who assist in operating our website and business
• Professional advisors (legal, accounting) as necessary
• Law enforcement when required by law

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications

Cookies

Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings.

Analytics & Usage Data

We use Google Analytics 4 ("GA4") to understand how visitors interact with our website. GA4 collects information such as pages visited, time on site, device type, browser type, approximate location (city/region), and interaction events (for example: page views, button clicks, form submissions, and phone link clicks).

Google Analytics processes this data using cookies and similar technologies. The information collected may be transmitted to and stored by Google on servers in the United States.

We have configured Google Analytics with IP anonymization where applicable and have set data retention controls to automatically delete user-level and event-level data after 14 months.

Event Tracking

We track interaction-based events to measure website performance and user engagement. These events may include:

• Page views
• Button clicks
• Form submissions
• Phone number clicks
• Booking or contact confirmations

These events are used strictly for analytics, performance measurement, and marketing optimization purposes.

Microsoft Clarity

We partner with Microsoft Clarity to capture how users interact with our website through behavioral metrics, heatmaps, and session recordings. This data helps us understand usage patterns, improve site functionality, enhance user experience, and optimize our services.

Website usage data is collected using first- and third-party cookies and other tracking technologies. This information may also be used for security, fraud prevention, and marketing purposes.

By using our website, you consent to the collection and use of data by us and Microsoft Clarity as described above. For more information on how Microsoft collects and processes data, please review the Microsoft Privacy Statement.

Calendly Scheduling

We use Calendly, a third-party scheduling platform, to allow you to book consultations and appointments with our team. When you use the Calendly widget embedded on our website or visit our Calendly booking page, Calendly may collect information you provide (such as your name, email address, and any responses to scheduling questions) and may set cookies on your device.

Calendly uses cookies and similar technologies to:

• Remember your preferences and session information
• Authenticate users and prevent fraudulent activity
• Analyze usage patterns to improve their service
• Enable integrations with calendar and video conferencing tools

Information collected through Calendly is processed in accordance with Calendly's privacy practices. By using our scheduling features, you acknowledge that your information will be transmitted to and processed by Calendly.

For more information on how Calendly collects, uses, and protects your data, please review the Calendly Privacy Policy.

Advertising & Remarketing

We may use Google Ads and related remarketing services to promote our services across the web. These services use cookies and similar technologies to display ads to users who have previously visited our website.

Google may use information about visits to this and other websites to provide relevant advertisements based on user interests.

Users can opt out of Google's use of advertising cookies by visiting: https://adssettings.google.com

Call Tracking & Dynamic Phone Number Insertion

We may use call tracking technologies, including dynamic phone number insertion (DNI), to measure the effectiveness of our marketing campaigns. Depending on the visitor's location or traffic source, different phone numbers may be displayed on our website.

When a phone call is placed, we may collect call-related data such as call time, duration, source, and general geographic location. Calls may be recorded for quality assurance, training, and marketing performance analysis where permitted by law.

This information is used solely for internal analytics, attribution, and service improvement purposes.

Data Retention

Analytics and event data collected through Google Analytics is retained for 14 months, after which it is automatically deleted. Call tracking and marketing attribution data is retained only as long as necessary for business and reporting purposes, unless a longer retention period is required by law.

Your Choices & Opt-Out Options

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

You may also manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page.

Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: info@stratellaconsulting.com
• Phone: (561) 769-9996