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The Complete Set — The Stratella 6, The Stratella Personality Guide, Objection Pocket Guide, shown together.

The Stratella Library

Here for the Books?

All three books. The full system, at less than the price of the parts. The Stratella 6 · The Stratella Personality Guide · Objection Pocket Guide

$249 $269
See all the books

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The Next Level Starts Here

Come Ready. Leave Stronger.

Stronger technicians. Confident leaders. Systems that turn preparation into performance.

Book an Intro Call if you want to talk first. The intro call is diagnostic, and it does not guarantee an outcome. Or call (561) 769-9996

  • Something for Everyone Technicians, owners and teams
  • No Problem Too Big We work it through with you
  • We’re Here to Help Real people, real advice
  • Home Services Only We know your world

In Their Own Words

Hear It From the Owners and the Techs

Owners and technicians from plumbing companies we’ve worked with, on camera. Every clip has captions, and every card has the full transcript.

  • “We really wouldn’t be doing work without them anymore.”

    Nick, Owner, Copperhead Plumbing

    Read the transcript

    Hey guys, this is Nick, owner of Copperhead Plumbing, just telling you how worthwhile it’s been working with Stratella. We have them come in, run meetings for us, really getting our SOPs down — standard operating procedures for the guys. Since they’ve been doing that, since we’ve been adding these standard operating procedures, we’ve seen our KPIs grow. We’ve been able to serve more customers in a better fashion. We’ve been able to add two trucks to our fleet. We really wouldn’t be doing work without them anymore. That’s how much we love Stratella.

  • “What you’re getting with this consulting company is a partner.”

    Owner, Better Call Steve

    Read the transcript

    So I’ve been with Alissa and Damien for the last three months, going on four months, and it’s definitely increased our revenue, increased our average ticket. We had other consulting companies — we still actually use one — and no one is engaged as much as they are. They’re always there for us. They take all of our calls, they take our employee calls, they call us back. I mean, what you’re getting with this consulting company is a partner. She doesn’t care about contracts. She earns her money every single month, and it’s a great relationship, so we’re very happy.

  • “They taught me that I needed to be professional, courteous, and give them a good customer experience.”

    Technician, H&H Plumbing Contractors

    Read the transcript

    Today we had The Stratella 6 training, and I feel like I really got a lot out of it. When I went from being a helper to a plumber, I was taught that all I had to do was the job and nothing else. But they taught me that I needed to be professional, courteous, and give them a good customer experience.

  • “I’m learning how to build bigger tickets.”

    Technician, Better Call Steve

    Read the transcript

    …training is great. I’m learning how to build bigger tickets, and pretty much learning how to build more value with every call that I’m being dispatched to, so that I can benefit the company and help my customers more and more.

  • “We were able to help the customer and make more money for my family.”

    Technician, Better Call Steve

    Read the transcript

    The training was amazing. They told us about creating more options. Also about water quality. The ride-along with Damien was amazing. We were able to help the customer and make more money for my family.

These are testimonials: each speaker describing their own experience of their own business. They are not measured results, and they are not a guarantee of yours.

The Complete Set — The Stratella 6, The Stratella Personality Guide, Objection Pocket Guide, shown together.

Here for the books?

Start With the Books

All three books. The full system, at less than the price of the parts. The Stratella 6 · The Stratella Personality Guide · Objection Pocket Guide

$249 $269 for all three · single titles from $79
Shop the Books

Printed books ship from our office. Check each title for availability.

Stratella University

Your Next Level Starts Here.

Build your skills. Develop your team. Choose your training path.

For individual technicians

Sharpen Your Skills.

Build the confidence to explain options, handle objections, and guide homeowners through the decision.

  • Training books
  • Step-by-step modules
  • Objection practice
  • Personal certificate
For business owners

Build Your Winning Team.

Give your team a shared process—and give yourself the tools to coach it, reinforce it, and track progress.

  • Sales and CSR training
  • Owner dashboard and worksheets
  • Monthly owner coaching
  • Company-name certificates

Own the business and run the truck?

The Contractor Package includes the full owner package with one named login.

Explore the Solo Owner Package

Real Training. Real People.

  • A Stratella trainer working through customer objections on a whiteboard
  • Two plumbing technicians smiling in the cab of a service van
  • A Stratella trainer leading a team seated around a conference table
  • Technicians in blue uniforms at tables during a training session
  • A team in dark uniforms gathered on a shop floor for training
  • A Stratella trainer at a whiteboard with a team around a table
  • Technicians seated at tables in a training room
  • Technicians gathered around a table in a warehouse during training
  • A team seated in a showroom during a training session

Growth Starts Where You Are

There’s a Place For You Here.

One technician. One truck. An entire team. We meet you where you are and help you build what comes next.

  • Plumbing
  • HVAC
  • Home Services

Build Your Confidence.

Individual technicians

Learn to communicate clearly, explain options, and guide customers with confidence.

Build Your Foundation.

Solo owners & small teams

Create practical processes, sharpen your sales approach, and bring more structure to your day.

Build Your Next Chapter.

Growing companies

Develop your leaders, align your team, and reinforce the systems that support growth.

You don’t need to have it all figured out. That’s why we’re here.

Find Your Starting Point

Real Results

This Is What the Work Looks Like

A real company. Real change. The same playbook we'll run with you.

Residential Plumbing

Southeast U.S. · 10–15 employees

From a Revenue Plateau to Steady Growth

The Starting Line

  • Revenue had plateaued
  • No formal sales process
  • Pricing based on gut feel
  • Inconsistent close rates

The Playbook

  1. Sales process development
  2. Sales training & coaching
  3. Pricebook analysis
  4. Product offering optimization

Same playbook, different company. The tactics adapt. The process works.

Results vary based on market, execution, and engagement. This represents exceptional results, not a guarantee.

FAQ

Straight Answers

Investment scales with your needs. Hands-on or advisory—your call. We'll tailor the engagement to fit your goals.

60–90 days for quick wins (sales, efficiency). 6–12 months for deep transformation (culture, margins, team). We move fast.

We work alongside your team, in the field and on the calls, on a cadence set by the scope of the work, until it sticks. And we'll tell you upfront whether we're the right fit.

We start with the "why". When your team understands it, they own it, and accountability holds.

Yes. You choose the level. Some clients want us in the weeds. Others want guidance while their team executes. We flex.

Real KPIs, defined upfront: revenue, close rate, margins, efficiency. Every call reviews the numbers, so everyone can see the wins.

We work exclusively with owners and general managers in the trades—plumbing, HVAC, electrical, general contracting, and related home services. Companies that want to grow, whatever their size today.

Your Next Chapter Starts Here

Build Your Team. Build What’s Next.

Stronger conversations. More confident leaders. A business with a clear game plan.

  • Practical training
  • Clear systems
  • Ongoing accountability

Start where you are. Grow from here.

Pick up a book, explore team training, or talk with us about your next step.

Prefer to call? (561) 769-9996

The intro call is diagnostic, and it does not guarantee an outcome.

You bring the ambition. We’ll help you put it into action.