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The Stratella Library

Three Books. One Method.

Everything we teach in person, written down and sized to live in a truck. The six-step call, how to read the homeowner in front of you, and the seven objections you hear every single week. A fourth, on water quality, is on the way.

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The Library

What's in the Library

Each one stands on its own. Together they're the whole system — which is why the set costs less than the parts.

The Stratella 6, a navy softcover with a blueprint background, standing on a dark surface.

The Stratella 6

$95

The whole service call in six steps — Preparedness, Intro Call, Arrival into Discovery, Evaluate & Educate, Options with Purpose, and the Close. This is the spine of everything else.

  • Six steps, in the order you actually run them
  • An exercise at the end of every step
  • Written for a technician, not a boardroom
Order this
A softcover reading “Personality Into Persuasion”, showing a technician talking with two homeowners in a kitchen.

The Stratella Personality Guide

$95

The same options presented the same way land differently with different homeowners. This is how to tell who you are standing in front of, and adjust before you lose them.

  • Spot the customer type in the first two minutes
  • What each one needs to hear before they say yes
  • Where each one typically stalls
Order this
A softcover reading “Objections Into Opportunities”, showing a technician walking through a broken-pipe opening toward his van.

Objection Pocket Guide

$79

"It is too expensive." "I need to talk to my spouse." "Just fix the one thing I called about." The seven you hear every week, and what to say to each one.

  • Sized to live in a truck door pocket
  • One page per objection
  • What not to say, as well as what to say
Order this

Water Quality

Coming soon

The water-quality conversation — what you find, how you explain it, and how it becomes work instead of a comment on the way out the door.

Price and release date to come.

The Complete Set

All three books. The full system, at less than the price of the parts. The Stratella 6 · The Stratella Personality Guide · Objection Pocket Guide

$249 $269
Order the set

Printed and shipped from our office. Available titles are in hand and ready to go out.

Buying for a whole team? Talk to us about volume →

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Tell Us What You Need

Pick your books and where they're going. We'll confirm the total including shipping and send you an invoice — usually the same day.

Your order
  • The Stratella 6

    $95 each

    0
  • The Stratella Personality Guide

    $95 each

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  • Objection Pocket Guide

    $79 each

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  • The Complete Set (all three)

    $249 each

    0
Subtotal (0 items) $0.00

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No payment taken here. We confirm the total, then send an invoice. Prefer to talk? Call (561) 769-9996.