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Stratella University

Your Best Tech, Repeatable.

Every company has one technician who just sells. Stratella University is what he does, written down, taught step by step, and handed to everyone else on the truck.

Find your path See the curriculum

Members sign in at university.stratellaconsulting.com

How It Works

Three Things, Over and Over

Watch

Short modules built for a truck between calls, not a classroom. One idea each, taught the way we teach it in person.

Do the work

Every step has an exercise. You write out what you'd actually say — because knowing the step and saying it out loud are different skills.

Get certified

Finish the modules and pass at 75% or better. It is a mark you have to earn, which is the only reason it means anything — and once you have earned it, it is yours: it does not expire, and it does not disappear if you stop subscribing.

The Curriculum

What You Actually Learn

Modules with titles listed come out of books we already wrote and already teach in person. Tracks still being written are marked that way below — nothing here is theory we invented for a website.

The Stratella 6

6 modules Taken in order

From The Stratella 6

The whole service call, in the order you run it. Six modules, start to finish.

  1. Preparedness

    What happens before you knock decides most of it.

  2. Intro Call

    The first sixty seconds, and what they buy you.

  3. Arrival into Discovery

    Getting from the doorstep to the real problem.

  4. Evaluate & Educate

    Teach them what you found before you price anything.

  5. Options with Purpose

    Three options, built to be chosen from.

  6. The Close

    Asking for the business without pushing for it.

Objection Handling

7 modules Any order

From Objection Pocket Guide

Seven objections you hear every week. One module each, take them in any order.

  1. Can You Do Anything on the Price?

    Protect the recommendation. Solve the concern.

  2. I Need to Think About It.

    Never answer the words. Understand the concern.

  3. I Need to Talk to My Spouse.

    Respect the relationship. Never compete with it.

  4. That’s More Than I Was Expecting.

    Surprise isn’t resistance. It’s a request to understand.

  5. Can You Just Fix What’s Broken?

    Provide options. Not pressure.

  6. I’d Like to Get Another Estimate.

    It’s uncertainty. Not the estimate.

  7. We’re Going to Wait.

    Waiting is a decision. Make it an informed one.

Water Quality

3 modules Any order

What the water is doing to the house, how to show a homeowner, and how the conversation opens without turning into a pitch.

Personality Types

4 modules Any order

From The Stratella Personality Guide

The same options land differently with different homeowners. Four modules on reading who you are standing in front of before you lose them.

CSR Best Practices

Any order

The call before the truck rolls. How the phone gets answered decides how many of these jobs you ever get to quote.

Module counts are confirmed. Individual module titles go up as each track is finished.

Free to try

Practice on a Customer Who Pushes Back

Reading about an objection is not the same as hearing one. This is a role-play partner your technicians can argue with — a homeowner who hesitates, asks the awkward question, and doesn't always say yes.

  • 8 scenarios: the seven objections from the Pocket Guide, plus the running-toilet call Alissa wrote out herself.
  • All of them open from day one. Nothing to unlock.
  • 3 difficulty levels, and the technician picks — nobody is dropped in at the deep end.
  • The bot plays the homeowner. You play yourself.
  • Scores are practice. They gate nothing, and you keep your own history.

It runs on the same method as the books, so it never coaches something we wouldn't. It comes with every plan, individual and company alike.

Try it — no sign-up
Sample exchange
Homeowner Should be a cheap fix right?
You Hopefully! But I'll need to evaluate.
Homeowner My husband used to handle all this. Alright — have a look, then.

The opening of scenario one, in Alissa's own words. Try the rest →

The cast

Three Customers You Already Know

Every technician has met all three. The point of practising against them is that they each go wrong in a different place.

Cartoon of a beaming older woman holding out a mug of coffee.

Marie Caruso

The host

Sweet, welcoming, and genuinely pleased you are here. She will offer you a coffee, ask about your family, and forty minutes later you still have not looked at the water heater.

Teaches: Staying warm without losing the call.

Cartoon of a man with folded arms and a raised eyebrow, unconvinced.

Jethro Haggins

The DIYer

He has done this before, or watched someone do it on YouTube, and he will tell you which part is bad before you have opened anything.

Teaches: Correcting a confident customer without making him wrong.

Cartoon of a well-dressed man adjusting his tie, looking unimpressed.

Preston Caldwell

The negotiator

Tells you he does very well for himself, then argues about the service fee. Treats the whole visit as an inconvenience he is doing you a favour by allowing.

Teaches: Holding a price while letting someone keep face.

The Library

The Books It's Built On

The method existed on paper first. If you'd rather start with the book than the subscription, start with the book.

The Stratella 6, a navy softcover with a blueprint background, standing on a dark surface.

The Stratella 6

$95

The whole service call in six steps — Preparedness, Intro Call, Arrival into Discovery, Evaluate & Educate, Options with Purpose, and the Close. This is the spine of everything else.

  • Six steps, in the order you actually run them
  • An exercise at the end of every step
  • Written for a technician, not a boardroom
Order this
A softcover reading “Personality Into Persuasion”, showing a technician talking with two homeowners in a kitchen.

The Stratella Personality Guide

$95

The same options presented the same way land differently with different homeowners. This is how to tell who you are standing in front of, and adjust before you lose them.

  • Spot the customer type in the first two minutes
  • What each one needs to hear before they say yes
  • Where each one typically stalls
Order this
A softcover reading “Objections Into Opportunities”, showing a technician walking through a broken-pipe opening toward his van.

Objection Pocket Guide

$79

"It is too expensive." "I need to talk to my spouse." "Just fix the one thing I called about." The seven you hear every week, and what to say to each one.

  • Sized to live in a truck door pocket
  • One page per objection
  • What not to say, as well as what to say
Order this

Water Quality

Coming soon

The water-quality conversation — what you find, how you explain it, and how it becomes work instead of a comment on the way out the door.

Price and release date to come.

The Complete Set

All three books. The full system, at less than the price of the parts. The Stratella 6 · The Stratella Personality Guide · Objection Pocket Guide

$249 $269
Order the set

Printed and shipped from our office. Available titles are in hand and ready to go out.

Buying for a whole team? Talk to us about volume →

Stratella University

Which One Are You?

The training is the same method either way. What changes is what you get, what it costs, and who you answer to. Pick your door.

For the individual

Individual Plumber

You are in front of homeowners every day. Get the books, the objection scripts, and the training that turns more of those calls into work.

  • The books
  • Step-by-step modules
  • Objection practice
  • Your own certificate
See what I get
For the company

Business Owner

You are trying to get a whole team selling the same way. Train every technician on one system, and see who actually did the work.

  • Seats for your techs
  • Team progress dashboard
  • Owner coaching
  • Certificates on file
See team pricing

Not sure yet? See everything inside Stratella University.